FEATURED CASE STUDY / STUDIO CONCEPT

Tideframe

Making climate intelligence feel
clear enough to act on.

project mark

  • SERVICES

    YEAR

  • Brand strategy · Visual identity Website · Data storytelling

    2026

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THE BRIEF

From raw coastal data to a system people could navigate.

Tideframe is a concept platform for planners making high-stakes coastal decisions. The brief was to turn dense projections, maps, and risk models into a brand that could earn trust without feeling cold or inaccessible.

CREATIVE PRINCIPLE

“Clarity should feel like confidence, not simplification.”

  • 01

    CHALLENGE

    Data without a human way in
    Useful information was trapped inside technical language and visually dense outputs.

  • 02

    RESPONSE

    A system built around orientation
    Maps, signals, and editorial hierarchy made the complex feel progressively understandable.

  • 03

    DESIGNED OUTCOME

    One language across every touchpoint
    Identity, product UI, reports, and decks now share the same logic and visual voice.

THE IDENTITY SYSTEM

A stable frame for a changing world.

A calm information system holds space for movement, uncertainty, and urgent decisions.

primary mark

Tideframe

SEE THE COAST.
SHAPE THE FUTURE.

tidal contour

COASTAL SIGNAL PALETTE

  • Deep Current

    #043A40

  • Tidal Teal

    #0B4F56

  • Sea Glass

    #BFE1D9

  • Signal Coral

    #FF6B5C

  • Beacon

    #F5C64E

TYPE + INFORMATION RHYTHM

Low tide,
high clarity.

A friendly rounded display voice creates approachability. A disciplined sans-serif keeps data, annotations, and actions precise.

  • 01 / OBSERVE
  • 02 / INTERPRET
  • 03 / ACT
signal contour

THE DIGITAL EXPERIENCE

Designed to move from overview to evidence.

The interface uses progressive disclosure: orient first, reveal evidence second, make the next action unmistakable.

Digital product board

DATA STORYTELLING

Complexity, given a reading order.

Every report begins with orientation, moves through evidence, and closes with a usable decision.

  • 01

    Orient

    Where are we, and what changed?

  • 02

    Interpret

    What does the evidence mean here?

  • 03

    Act

    What is the next defensible move?

data story 1
data story 1

THE COMMUNICATION TOOLKIT

One visual language, wherever the story travels.

Presentation templates, campaign modules, and field materials all inherit the same orientation-first logic.

communications toolkit

CONCEPT OUTCOME

A system designed to keep clarity intact.

The test was not whether one screen looked beautiful. It was whether the same idea could remain useful across every format.

three disciplines one through line

01

Coherent across formats
The identity, interface, report, and campaign assets all share one recognizable visual logic.

02

Confident without feeling cold
Technical credibility is balanced with a human voice, clear hierarchy, and approachable forms.

03

Built to keep expanding
A modular system can absorb new regions, datasets, reports, and communication needs.

YOUR STORY, NEXT

Have a complex idea that needs a clear way in?

We can shape the strategy, system, and visual world around it.

START A PROJECT→BACK TO ALL WORK
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