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INFORMATION DESIGN

The Hidden Footprint of AI

An editorial infographic connecting AI’s digital experience to its physical environmental footprint.

  • SECTOR

    Technology · Environment

  • SCOPE

    Infographic design

  • DELIVERABLES

    8 connected editorial sections

image

An invisible system. A visible story.

Electricity. Water. Carbon. Hardware. A connected visual story about the infrastructure behind the interface.

  • FORMATLong-form editorial infographic
  • STRUCTURE8 sections · Illustration · Data visualization

THE BRIEF

Give an abstract topic a human way in.

AI is experienced through a screen, but its supporting infrastructure is physical. This infographic creates a reading path through electricity, water, carbon and hardware, then widens the lens to scale, potential and recommendations.

  • 01 / ORIENT

    Start with a familiar interaction and introduce the physical systems behind it.

  • 02 / EXPLAIN

    Use charts, diagrams and illustration to give different kinds of information a clear visual form.

  • 03 / CONNECT

    Keep source notes, context and recommendations within a consistent editorial hierarchy.

THE DESIGN APPROACH

Make the invisible tangible.

A deliberate reading order gives each topic enough space while keeping the wider story connected.

01

A connected sequence

Eight sections guide the reader from an opening idea to a considered set of recommendations.
02

Illustration with a role

Scenes and diagrams make infrastructure and resource flows easier to picture.
03

Evidence in context

Figures, units, sources and qualifications sit within the visual system.

RESPONSIVE EXPERIENCE

Let the evidence lead the eye.

The electricity section pairs a large comparison with smaller context, explicit units and a source note. It is one example of how the infographic gives the claim, its scale and its qualifications separate visual roles.

CORE SCREENS

  • Sora headings · DM Sans supporting type
  • Comparison charts · Diagrams · Illustration
image

THE DELIVERABLE

The work, brought into focus.

A clear record of the design output and the decisions carried through it.

8 editorial sections
A narrative from the first prompt to recommendations.
Multiple visual formats
Charts, explanatory diagrams, illustration and structured text.
A consistent hierarchy
Sora headings and DM Sans supporting type organize the long-form story.

LET’S MAKE THE IDEA VISIBLE

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worth bringing into focus?

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