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VIDEO GUIDE / BRAND IDENTITY

Which type of logo is right for your business?

A friendly introduction to logo types, how they work and the questions that will help you choose a useful direction for your brand.

WITH MYSTIC BEAM STUDIOS / VIDEO + PDF COMPANION

Explore the options at your own pace. Use the notes below to turn what you learn into a clearer brief.

What you’ll take away

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    The difference between a wordmark, lettermark, symbol and combination mark.

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    How readability, size and context influence the right choice.

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    A short set of questions to help you discuss your direction with a designer.

THE TAKEAWAY

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MYSTIC BEAM
STUDIOS

Logo choices, made clearer.

A companion to the video guide

Keep a little clarity.

Logo types, useful examples and questions to revisit before your next project conversation.

Download the PDF
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Free companion booklet · No sign-up needed

THE IDEAS, AT A GLANCE

Same brand. Different ways to make a mark.

Aa

Wordmark

Your name does the talking.

A strong starting point when the business name is distinctive and you want people to remember it.

M

Lettermark

A shorter way to say it.

Initials can help a longer name feel compact. Recognition still has to be built.

✦

Symbol + name

A mark with room to grow.

A symbol and wordmark can work together, with useful variations for different spaces.

BEFORE WE MEET

Three questions worth bringing with you.

  • 01

    What should people remember about your business?

  • 02

    Where will your logo need to work—from a profile picture to a presentation?

  • 03

    Which directions feel right, and what do you like about them?

YOUR NEXT STEP

You don’t need all the answers. Just a place to start.

Bring your questions and your ambition. We’ll help you turn them into an identity that feels like your business.

Let’s talk about your brand
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