RESOURCES / THE STUDIO EXPLAINS

Good questions. Clearer choices.

Practical video guides to help you understand your options, shape your brief and feel ready for your next creative project.

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The Beam Journal
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Watch the guide. Keep the PDF. Come back when you need it.

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START HERE / BRAND IDENTITY

Which type of logo is right for your business?

Wordmark, lettermark or symbol? Get to know the options—and the questions that help you choose.

Watch the logo guide
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FIND YOUR NEXT CLEAR STEP

A little knowledge. A better starting point.

Choose a service. Find a question you’ve been asking. Leave with a clearer idea of what comes next.

  • All
  • Brand identity
  • Web & app design
  • Illustration
  • Infographics & reports
  • Presentations
  • Campaigns & social

6 guides · 6 services

projects

BRAND IDENTITY

Which type of logo is right for your business?

Explore logo types and choose a direction with confidence.

Watch guide ↗

PDF included

projects

WEB & APP DESIGN

What should your website help visitors do?

Turn a long wish list into a clear, useful user journey.

Watch guide ↗

PDF included

projects

ILLUSTRATION

How do you choose an illustration style?

Find a visual language that feels right for your brand.

Watch guide ↗

PDF included

projects

INFOGRAPHICS & REPORTS

What’s the clearest way to show your information?

Make complex ideas easier to follow and remember.

Watch guide ↗

PDF included

projects

PRESENTATIONS

What belongs in your pitch deck—and in what order?

Shape a story that keeps people with you, slide by slide.

Watch guide ↗

PDF included

projects

CAMPAIGNS & SOCIAL

How can your social content feel like one brand?

Connect your posts with a clear message and visual system.

Watch guide ↗

PDF included

From “I’m not sure” to “let’s do this.”

01 / WATCH

Get the big picture.See the options explained simply, with examples you can follow.

02 / KEEP

Take the useful bits.Download the companion PDF and revisit the ideas at your pace.

03 / TALK

Bring your questions.Use what you’ve learned to shape a more focused project conversation.

PREFER A GOOD READ?

More ideas from The Beam Journal.Thoughts on design, clear communication and the choices behind the work.
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READY TO PUT AN IDEA IN MOTION?

Bring the spark. We’ll help shape the beam.

Tell us what you’re working on. We’ll help you find a thoughtful way forward.

Start a project
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