VIDEO GUIDE / BRAND IDENTITY

How do you choose an illustration style?

The right illustration style should reflect your brand's personality, speak to your audience, and work across every place it appears. We explore options together, from flat and geometric to hand-drawn and textured, and test them against your tone, colors, and goals. You end up with a consistent visual language that's recognizable, flexible, and easy to grow over time.

WITH MYSTIC BEAM STUDIOS / VIDEO + PDF COMPANION

Explore the options at your own pace. Use the notes below to turn what you learn into a clearer brief.

What you’ll take away

The difference between a wordmark, lettermark, symbol and combination mark.
How readability, size and context influence the right choice.
A short set of questions to help you discuss your direction with a designer.

THE TAKEAWAY

MYSTIC BEAM
STUDIOS

Logo choices, made clearer.

A companion to the video guide

Keep a little clarity.

Logo types, useful examples and questions to revisit before your next project conversation.

Download the PDF

Free companion booklet · No sign-up needed

THE IDEAS, AT A GLANCE

Same brand. Different ways to make a mark.

Aa

Wordmark

Your name does the talking.

A strong starting point when the business name is distinctive and you want people to remember it.

M

Lettermark

A shorter way to say it.

Initials can help a longer name feel compact. Recognition still has to be built.

✦

Symbol + name

A mark with room to grow.

A symbol and wordmark can work together, with useful variations for different spaces.

BEFORE WE MEET

Three questions worth bringing with you.

01
What should people remember about your business?
02
Where will your logo need to work—from a profile picture to a presentation?
03
Which directions feel right, and what do you like about them?